Something for nothing
Astoria Bike doesn’t pay the rent (or anything else, for that matter). But you buying my book does. Now you can read the first chapter for free. It’s just a ploy to get you to buy the damn thing. But in the meantime you are getting something for nothing.
Here’s my plan: you read chapter one and the first page of chapter two (I left that page in just as a teaser. Clever, no?), you love it, you need more, you buy it, and you buy another copy to give to your literate friends to review favorably in influential publications. Anybody who knows talk-show hosts or Oprah personally should contact me as soon as possible.